Simone
广告在人们的生活中越来越常见，成功的广告可以让我们一提想起该广告，并且对此有熟悉感。下面是小编带来的关于文案，欢迎阅读!
德芙经典广告语
Dove chocolate is Mars company in China launched one of the series.1989 to enter the Chinese market, in 1995 to become the leading brand of Chinese chocolate. "Milk fragrant, silky feel" a classic advertising language, won the public favorite. Doves silky fragrance not only represents the chocolates "gold standard", has also become a new era of womens emotional endorsement exports.
Dove ads with the passage of time launched a series of ads to window articles and silk-based women articles. In a certain period of time to deepen consumer awareness and familiarity Dove, and no shortage of new ideas, to take a long-term average distribution strategy. Series of articles is consistent style show "enjoy silky." In the Dove ads repeat the most is a "longitudinal enjoy silky", with a brief concise summary of the essence of Dove chocolate "milk fragrant, silky feel, at the moment to do silk slippery", touch the taste buds, To give consumers a "silky feel" psychological experience. Dove advertising in the early stages of development, because of its in the international market has a high brand awareness, the beginning of the 2007 TV commercials, in an increasingly fierce market environment, the success of a stroke. 2007 CCTV prime-time broadcast every day Dove chocolate will be the latest TV ads "reading." Professional evaluation of it Dove milk chocolate charm and pure quality portrayed. Its unique creativity and production of shooting skills will Dove milk chocolate to a new realm. This is the production of advertising or continued Dove elegant temperament in the past, the protagonist or the use of beauty, beautiful screen, elegant music, bright colors, giving the overall first impression is unspeakable Shuxin. This years Derv silky woman articles also emphasized the "vertical enjoy silky", most want consumers to experience its essence lies. Advertising guru Ogilvy said, "Do not sell goods, to sell the dream." Dove in this dream and sense of interpretation of their own brand.
2008 Dove advertising is deeply rooted in this years advertising to take the window articles to "jewelry", "coffee" "fashion" these fragments of life so that the audience self-collage, forming a "petty bourgeoisie" symbol and fashion, aesthetic The mood of space. The whole picture is simple, elegant colors, black and white colors against the background of the rich chocolate, the plot is simple, but impressive. The background music of this ad is to create a romantic atmosphere. Although the ad is not known big stars, but it uses the beauty of the United States can reflect the contrary.People feel beautiful heart. In the world, chocolate seems to have become the people to pass emotion, enjoy the moment of choice for the best share.Love is a good thing, chocolate and flowers are now to become a symbol of the typical expression of love. See chocolate people will think of love, especially Valentines Day Dove chocolate has become the first choice for Chinese men to send his girlfriend thing, like all the boyfriend that day to eat Doves girl, the kind of sweet heart And warm.
Dove in Chinese
Is the dove, and the meaning of peace.
It represents the lover of you: Valentines skin that you feel smooth, shiny hair, is a lovely little princess little prince, the other wanted to protect you, you touch the move. Dove chocolate is a wonderful experience, shooting chocolate is a challenge. The advertising creative from the Delta high advertising, commissioned by the British senior director Michael Anderson led the production. The success of this commercial film is not only creative ideas, but also technical achievements; of course, less advanced special photographic equipment and technology to help. Because before you use a special camera, you see a rapid rotation of the chocolate sea, there is no magic at all, requires a wealth of imagination Caixing. The picture is inverted milk, the process is as simple as the usual milk down fast, when the photo-sonics lens capture, in order to show the beauty of slowly rotating movement; and very impressive Dove chocolate crown images, magicalThe charm is in this Taiwan 35 mm camera, 360 grid per second under high-speed, it shows its unique charm. These special equipment and techniques have played a magical effect in the entire filming process using 50 different materials, as is to show as Dove milk chocolate product itself, high-quality texture, through the picture to convey the characteristics of that product And the visual appeal, like to eat Dove milk chocolate experience as unforgettable. Effing Foods will premiere this new TV commercial in 12 major cities in China on November 4, 2001.
The TV film will be Dove milk chocolate charm and pure quality characterization was inquisitive. As its advertising language described in the "milk fragrant, silky feel" is so attractive. The unique creative and production of shooting skills, as will be the leading brand of milk chocolate with a new realm.
德芙英文广告文案
- milk fragrant, silky feel
Description:
From a sky flying birds began, the background music sounded, the camera turned to the balcony is reading a woman, a fashionable sexy white-collar women, male patrons of the terrace cafes eyes have been falling on her, the woman took out the chocolate action Smooth, a piece into the mouth, the picture into a blend of milk and chocolate scene, and then close-up products, background music soft and comfortable highlights the delicate silky chocolate feel. Smooth silky feeling from the mouth continued to the side, brown light around the woman bare side of Xiangjian, and then wind the breeze in the stroked book page on the back of the hand, the last gently around the walk in the Male paternity, a womans face a sweet smile, immersed in reading and Dove brought pleasure. Silk finally opened, the middle line of the word picture: pleasure moment, but also enjoy silk slippery. At the same time low, emotional monologue sounded: pleasure moment, more enjoy Durs silky. Compatibility: "Dove" ad "milk fragrant, silky feel", the delicate and smooth feeling of chocolate to describe with silk, silk texture and taste of pure chocolate analogy, imagine. Dove ad first "silk sense" Introduction, highlighting the delicate and smooth chocolate feeling. Rich, and enhance the advertising expression.
relationship:
The entire advertising picture screen simple, elegant color, gray light against the background of the rich chocolate, the plot is simple, but impressive. This advertising background music is also a lot of extra points in advertising, music, romantic atmosphere to make the protagonist to enjoy the pleasure of chocolate, the audience is accompanied by intoxicating music experience romantic life. Advertising is very interesting to show, giving the aesthetic feeling, so you think as long as eating a Dove, life will be more wonderful, can be reading time, it can be time to listen to music, "" with a product Quality of life linked to not only highlight the characteristics of the product also shows the fun of life.
Similarity:
Chocolate seems to have become people to pass the emotion, to enjoy the best moment to share. Love is a good thing, chocolate and flowers are now to become the symbol of love, the typical expression. See the chocolate people will think of love.Relative relationship: Although the advertising is not known to the big star, but it uses the beauty of the contrary can reflect the beauty of advertising. In the sexy woman, attracted male waiter, no dialogue, but from beginning to end the traction between the two is very clear, like chocolate rich taste. Silky feeling, half refers to the taste of people, the other half is a comprehensive sensory experience when people eat chocolate, including the pleasant mood, ecstasy of the spiritual level of feelings. "Dove silky feeling" is a spiritual call, wake up the public positive taste Dove taste and spirit of the double enjoyment of interest.
Irrelevant:
The success of this commercials is not only creative ideas, but also technical achievements, of course, not less advanced special photographic equipment and technology to help. Because before you use a special camera, you see a rapid rotation of the chocolate sea, there is no
What the magic at all, the need for a wealth of imagination Caixing. The picture is inverted milk as usual milk down as simple as fast, when in the photo-sonics lens capture, in order to show the beauty of slowly rotating movement; and very exciting chocolate stirred the crown screen, the magic charm is In this 35 mm camera, 360-cell high-speed per second under the show its unique charm. These special equipment and techniques have played a magical effect in the entire filming process using 50 different materials, as is to show as Dove milk chocolate product itself, high-quality texture, through the picture to convey the characteristics of that product And the visual appeal, like to eat Dove milk chocolate experience as unforgettable.
德芙的广告语
1, milk fragrant thick, silky feel - Dove chocolate
2, heart with heart, pleasure silky, pleasure anytime, anywhere, enjoy the joy of the heart anytime, anywhere - Dove chocolate
3, found that the new Dove more silky feel more pleasant surprise - Dove chocolate
4, to get you is the happiness of my life - Dove chocolate
Chocolate classic ad:
Advertising is the soul of an advertisement is the main tool to seduce the reader, after a US survey shows that the average person looking at the title to see the full text of the ad 5 times. Can see the importance of advertising.Here are the advertisements we provide to you for your reference:
Give a friend a box of friends Chocolate ----- You will soon understand why people call it "friend of the messenger."
Accompanied by loved ones, as well as the Emperor "" Jindi chocolate
Piece mellow and delicious, and always accompanied by health! Shanghai Amy think chocolate
Heart of the transmission, do in Amy! Shanghai Amy chocolate
Milk - rich farmers, silky feel ---- Dove Chocolate. British Dove chocolate
In the world of communication, only music and chocolate are not limited by the language.
Meiji chocolate: taste of the tip, the praise of the youth broadcaster. Japans Meiji chocolate smart people treat friends of the top grade. Swiss chocolate company
Only soluble in the mouth, do not dissolve in the hand. Swiss chocolate company
The Swiss Chocolate Company comes in handy, and the taste is endless. The Royal Confectionery Company
It has a wonderful heart inside
You do have the best identification of the British Royal candy company
Each box is full of happiness
If she is still cold and cold, and may wish to send a box of savior chocolate try. Only dissolve in the mouth, insoluble in the hand. M & ms chocolate candy
The next payday also? Pay-day nut chocolate
And not just sweet "" Nestle chocolate
Nestle chocolate
"Nestle" in your heart. Nestle chocolate
